Data-Driven Insights - Marketing Strategy
|Posted on 21 April, 2018 at 5:30|
Chinese Kiwis are spending up large on exploring New Zealand, and they have a big influence on the travel plans of visiting friends and family.
An online survey of 1183 Chinese New Zealanders by Trace Research estimated Chinese residents spent about $315m on domestic holidays last year, making three trips on average, with Rotorua, Taupo and Waikato their top destinations.
Enjoying natural scenery, hot springs and spas, and hiking were their favourite activities.
And because they often did not have friends and family to stay with, the average holiday spend of Chinese Kiwis was about $1500 per person annually, triple that of other New Zealanders.
Read the full article @ www.stuff.co.nz/business/102080648/chinese-kiwis-spend-315m-a-year-exploring-their-new-home