Data-Driven Insights - Marketing Strategy
|Posted on 30 March, 2017 at 8:15|
A matter of trust: Patrick Gower on improving Newshub's political polling
By JIHEE JUNN | MARCH 28, 2017
"For the first time ever, Newshub and Reid Research will conduct 25 percent of its polling via the internet. The remaining 75 percent of polling will continue to be collected via landline phone calls, with its sampling size of 1000 respondents and its margin of error of 3.1 percent remaining unchanged. The addition of internet polling—aided by Trace Research and its director Andrew Zhu—will aim to enhance access to 18-35-year-olds, as well as better reflect the declining use of landlines in New Zealand."