Data-Driven Insights - Marketing Strategy
Research Outputs (non-confidential) & Media Release
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Chinese Kiwis are spending up large on exploring New Zealand, and they have a big influence on the travel plans of visiting friends and family.
An online survey of 1183 Chinese New Zealanders by Trace Research estimated Chinese residents spent about $315m on domestic holidays last year, making three trips on average,...Read Full Post »
|Posted on 2 October, 2017 at 7:25|
Bugger the pollsters? Not this time
Mark Jennings is co-editor of Newsroom. He writes about the media industry, business, and tertiary education.
Newshub’s political editor Paddy Gower has been quick to brag about the accuracy of his network’s political polling in the wake of the election re...Read Full Post »
|Posted on 2 October, 2017 at 7:20|
Should we trust the polls?
By Meriana Johnsen | September 22, 2017
The recent election upsets of Brexit and Trump have placed doubt over polling reliability. Whilst New Zealand has a good track record for accuracy, this campaign has seen huge discrepancies between polling results. The most striking was between the recent Colmar-Brunton poll which put Labour 4 per cent ahead of National whilst Reid-Research had National 10 per cent ahead.
To work out how the pollsters could p...Read Full Post »
|Posted on 2 October, 2017 at 7:15|
Poll: National will be back in Government if Chinese voters had their way
By: Lincoln Tan
Lincoln Tan is the New Zealand Herald’s diversity, ethnic affairs and immigration senior reporter.
[email protected] @LincolnTanNZH
National would easily be able to govern alone without the need of any suppo...Read Full Post »
|Posted on 6 September, 2017 at 0:00|
Image Source: Radio NZ,the University of Auckland, New Zealand Herald & Stuff, August 2016
- Help Chinese perceptions be better understood by non-Chinese in New Zealand;
- Provide statistical evidence to support the Chinese community’s concerns about ...
|Posted on 21 August, 2017 at 7:45|
Fonterra's Chinese investment part...Read Full Post »