Data-Driven Insights -  Marketing Strategy



Research Outputs (non-confidential) & Media Release

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Chinese anti-crime video says NZ becoming a 'criminal paradise'

Posted on 28 June, 2017 at 8:45

19/06/2017 Reporter Isobel Ewing @ Newshub

The creators of the first Chinese-made anti-crime advertisement in New Zealand say they love the country, but it's becoming a "criminal paradise".

The video, made by Chinese production company Iconic New Zealand, is a plea to the Government to help Asian victims of crime. Director Tyler Luo hopes ...

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Rise in Chinese voter support for New Zealand First, survey finds

Posted on 11 May, 2017 at 10:15

Lincoln Tan

Lincoln Tan is the New Zealand Herald’s diversity, ethnic affairs and immigration senior reporter

Three quarters of ethnic Chinese voters will cast their vote for National if an election was held tomorrow, a survey has found. But the party that is gaining the biggest rise in Chinese support...

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Sky suffers as NZ demand for online video skyrockets

Posted on 26 April, 2017 at 5:20

Sky suffers as NZ demand for online video skyrockets

Morgan Tait

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A matter of trust: Patrick Gower on improving Newshub's political polling

Posted on 30 March, 2017 at 8:15

A matter of trust: Patrick Gower on improving Newshub's political polling

By JIHEE JUNN | MARCH 28, 2017

"For the first time ever, Newshub and Reid Research will conduct 25 percent of its polling via the internet. The remaining 75 percent of polling will continue to be collected via landline phone calls, with its sampling size of 1000 respondents and its margin of error of 3.1 percent remaining unchanged. The addition of internet poll...

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Drivers under the influence of drugs and alcohol feared by New Zealanders

Posted on 16 January, 2017 at 7:40


Drunk or drugged motorists drive the most fear into Kiwi hearts, a safety report has revealed.


The survey also found that more than one in three people in New Zealand feel the country is less safe than it was a year ago.


Drivers under the influence had the greatest impact on our perception of public safety, according to results from a national safety ...

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How safe do New Zealanders feel?

Posted on 16 January, 2017 at 7:15

Press Release: IAG New Zealand

More than half of people (56.9 percent) are satisfied with public safety in New Zealand, insurer IAG’s National Safety Perception survey has found.


Results from the survey, which asked people a series of questions to gauge how safe they feel in New Zealand, reveal just over one in five of us (20.5 per cent) had a neutral view of publi...

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Some insurance confusion revealed from a nationwide survey

Posted on 19 December, 2016 at 19:00

Press Release – IAG New Zealand, a research conducted by Dr Andrew Zhu - Director of Trace Research Ltd (NZ)

Can you look at this list of 10 potentially costly scenarios and work out which ones your insurance would cover you for or not?

1- Contents taken overseas on holiday

2- My contents ‘in between addresses’ while you are moving hous...

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Updating Insurers - When you gonna call?

Posted on 6 December, 2016 at 4:20

Press Release: IAG New Zealand, a research conducted by Dr Andrew Zhu - Director of Trace Research Ltd (NZ)

Monday, 28 November 2016, 5:30 pm

When you gonna call?


New Zealand drivers aren’t in a hurry to let their insurer know about traffic convictions, a survey by insurance company IAG New Zealand has revealed.


One i...

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China Is Coping With Pollution by Buying Fancy Honey

Posted on 13 September, 2016 at 0:25

Consumers in mainland China are demanding foreign brands that promise something many local products can’t: peace of mind. Worsening pollution and several product-safety scares have led to increased sales for imports that are considered safer, from b...

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A Taste of New Zealand

Posted on 14 July, 2016 at 6:30

Source: /

Consumer food trends are under the microscope with Professor David Hughes, an authority on global food industry issues, and Dr Andrew Zhu, an expert on China’s e-commerce, discussing the current global trends and opportunities for New Zealand food product in China.

Staggering numbers of one-person households and an increasing volatil...

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